App Store customers double subscription payments versus Google Play users

By | February 24, 2022




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For 2021, the top 100 non-game App Store subscriptions generated $13.5 billion in revenue versus $4.8 billion in Google Play — although Google Play spending is growing faster.

Apple’s App Store generally sees the most money spent on apps, subscriptions, and in-app purchases compared to Google and other competitors. Data from Sensor Tower backs this up yet again for 2021, with customer spending reaching a new record high of $13.5 billion spent on the top 100 non-gaming subscriptions globally.

According to the report, App Store subscription spending grew 31% year over year from $10.3 billion. Google Play saw over twice as much growth at 78% to $4.8 billion.

Despite this growth, Google Play spending is still less than half that of Apple’s App Store. The numbers for US-only spending show similar results, with the App Store netting $6 billion versus Google Play’s $2.5 billion.

Top subscription apps for 2021. Image credit: Sensor Tower

Google apps saw the highest income across both platforms for YouTube and Google One subscriptions. YouTube generated $1.2 billion in worldwide revenue with Google One at $1.1 billion.

Apple boasts it has over 785 million paid subscriptions in the App Store. This includes non-Apple subscriptions like those made for apps and services.

Individual subscriptions are not broken out by Apple, so it isn’t known how much customers spend on Apple Music, Apple TV+, or Apple’s other services. Apple reports these revenues in a single category called “Services” during earnings calls.



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