Apple cuts iPhone SE orders following weak demand

By | March 28, 2022

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Analyst Ming-Chi Kuo says that Apple’s latest iPhone SE is selling less than expected, and other sources say orders are being scaled back as a result.

With the exception of adding 5G support, the 2022 iPhone SE has been seen as a minor update. Now it appears that its similarity to the previous model, plus perhaps the global situation with coronavirus lockdowns and Ukraine war, is causing demand to be less than Apple expected.

Analyst Ming-Chi Kuo‘s tweet is seemingly based on stock checking at Apple Stores, rather than from industry insiders. However, at the same time Nikkei Asia is claiming that unnamed sources say Apple is to make 20% fewer iPhone SEs in the next quarter.

That’s estimated to mean up to three million fewer iPhone SE devices produced.

Apple is reportedly also lowering iPhone 13 production, but because of expected seasonal changes. AirPods production may also be reduced, though there are no details of which models are affected.

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